What has been the brand promise in all of Intel’s advertising campaigns throughout the years? What do you think of the Blue Man Group advertisements? Do you agree with the direction the campaign appears to be taking?
The core value of the Intel brand in all of its advertising campaigns customers had been consistent about its emphasis on reliability and leading technology. As Lewnes had mentioned, “Coke and Pepsi do not market their products based on the sugar or caffeine content but rather on feelings and experiences”. This advertisement was an excellent means of talking to consumers what was meaning to them. By focusing on the end use, the ad was successful in generating need recognition among the consumer. It is not certain if the ad focusing just on the technicalities of Pentium 4 would have created similar need recognition in general public since the PC market today is mature enough to include non-technical people. I concur with the direction the campaign appears to be taking.
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